Tag: Super Bowl

Super Bowl TV advertisers get it done on mobile, too

In the instant analysis, last night’s Super Bowl ads are being judged similar to the game itself: a mixed bag. While digestive-issue-themed ads are being mostly panned (OICisDifferent and Xifaxan), wiener dogs dressed as wieners (Heinz) and nostalgia-tinged automotive ads (Jeep) got generally positive responses. The overall consensus seems to be that this year’s crop of ads didn’t have a standout moment. There was a marketing approach that stood out to me, though. Like millions of other people, I was watching the game with my phone in my hand, bouncing around Twitter and Facebook and other sites to see what…..