I’m always pretty excited about new possibilities for improving ad targeting and performance on Facebook. I’ll admit, however, that my first reaction to the new reaction emojis was dislike—especially because there was no Dislike button, which is something I was really looking forward to using regularly. And when I heard there were six new options but it wasn’t a true Likert Scale (a 1 through 7 range of Strongly Dislike to Strongly Like) I got a little more bummed. But after some more thought, I gotta admit, the potential is pretty impressive. For those unaware, in addition to the Like…..