Today, the American Business Awards named Fiksu’s Quizup campaign a finalist for the Mobile Marketing Campaign of the Year. Known as the “Stevies,” the awards recognize “exemplary organizations and individuals” and are determined by a committee of more than 200 executives nationwide. A complete list of the nominees can be found here, and the winners will be announced June 13 in a ceremony in Chicago. For an in-depth look at our nominated campaign, we invite you to check out this case study.
This week, Fiksu shared the success story of our partnership with Plain Vanilla Games on their incredibly popular trivia game, QuizUp – named “the fastest growing iPhone game in history.” Since initial launch in November, QuizUp users have been challenging friends or strangers to quick seven-question rounds of trivia questions. Players can challenge friends through social sharing tools or through manual invitations. Fiksu helped QuizUp kick-start this built-in virality and provide the promotional boost needed to succeed in the App Store. To learn more about the strategy that Fiksu and Plain Vanilla implemented to propel QuizUp to the top spot…..