Today we’re trying something new. Rather than just writing about what’s happening in the mobile ad industry or discussing the latest and greatest at Fiksu DSP, we’re instead going to try and provide you with some light Friday morning reading. The goal of this new endeavor “Overheard at Fiksu DSP HQ” is to once a week give you a sense of the people and personalities churning the butter behind the scenes. It’ll be funny, dumb, relatable, heartbreaking, agonizing, poignant: but mostly just short. As an inaugural reader we welcome your feedback. Should we keep it up? Shut it down? More…..