Tag: Mobile World Congress

5 predictions ahead of Mobile World Congress 2017

As another Mobile World Congress (MWC) kicks-off next week, we wanted to take a guess at what people will be talking about at the show when they’re not testing out the newest mobile devices on display. Here are five non-hardware predictions for MWC: 1. The continued development of AR/VR technology Every hardware vendor at the show is likely to say something about advances in AR/VR — mostly around hardware upgrades like improved processor speeds and lighter devices. However, more interesting will be the updates to the software, user experiences, and business strategies that will be used in the coming year…..

Mobile World Congress grows up… a little

Well, another Mobile World Congress is in the books, and as usual it was exciting, exhausting, educational, entertaining, and expansive. It’s interesting to see how the ad tech space has grown: five years ago, the whole mobile ad tech contingent was squeezed into the App Planet hall, with tiny booths and little name recognition. Now the companies we’ve grown up with all have better spots, bigger booths, and much more swagger. There are more and more “mobile marketing platforms,” and “audiences” is practically the word of the year. Along with that maturation, the change in tone over the years has…..

That’s a wrap! Fiksu’s week at Mobile World Congress

Following last week’s epic presence at Mobile World Congress, our team has been nursing jetlag and recovering from the biggest event of the year. Each time we participate we continue to be amazed at the scale and quality of this event and 2015 was no exception. The final tally? 93,000+ attendees and 2100+ exhibiting companies were the final numbers that GSMA posted in theirhighlight article. Our team also attended two events happening in tandem with Mobile World Congress. Glenn Kiladis, SVP, New Media Solutions, had the pleasure of moderating a panel on Emerging Trends in Mobile at the Mobile Media…..

Mobile World Congress Midweek Recap: Parties, Pics, John Cleese

An international team from Fiksu has joined the other 90,000 people from the mobile industry this week in Barcelona for Mobile World Congress. Two days into the conference, there’s already been a ton of excitement; it’s hard to believe we still have two days left! We kicked off the week with an intimate cocktail party co-hosted with our friends at Liquid by PCH. It was great to gather with the leaders of our partner companies as well as our brand, agency, and game clients that would be joining us throughout the week in the Mobile World Congress App Planet. On…..

Fiksu Named a Finalist for Global Mobile Awards

We’re excited to announce that we’ve been named one of five finalists for the Best Mobile Advertising or Marketing Campaign at the upcoming Global Mobile Awards for our work with Shotzoom on Twitter. Watch the video below to learn more about the campaign. We’re also honored to be in some top-notch company. Other finalists in the category include: Pepsi Pek Yakinda for Blippar Campaign, Unilever Cornetto for Express Love in 8 Seconds, Mnet Mobile for Game On, and Opera for Mediaworks. The awards ceremony takes place in conjunction with Mobile World Congress, one of the year’s largest mobile events. The…..