Tag: Mobile marketing

A New Resource for Mobile Marketers: The LTV Calculator

We’re laser focused on helping clients acquire high-quality users for their apps. In our eyes, a thriving app is one that’s able to both attract and retain the right type of user – and this is critically important – for the right acquisition costs. While some developers and performance marketers we talk to know how much they can afford to spend on RTB to the penny, many need a little extra help. Toss in all the different media buying options into the conversation (CPC, CPI, CPA, etc.) and it’s easy to get lost in a jumbled soup of acronyms and…..

Advice for Agencies Working with App Developers

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer. It’s a competitive app marketplace out there, which is forcing app developers to invest their in-house resources on product development rather than marketing the app. For that, they turn to digital agencies to support user acquisition and retention efforts. But what should agencies know when working with this unique group? We’re All in it Together App Developers are looking for agencies that will be their partner rather than just an outsourced…..

New ebook: The Mobile Advantage: Engaging Audiences Throughout the Customer Journey

Everywhere you turn someone is on a mobile device. Whether they’re in their living room, riding a subway, or even walking down the street, all eyes are laser focused on the smartphone in their hands that can connect them to the rest of the world. And that means with each and every passing second, as more and more actions are taken on those mobile devices, more and more mobile data is being collected. Data which, thanks to the mobile ID, is more reliable, and more personal than ever before. Thus we have the mobile advantage. As our latest ebook describes,…..

Case Study: Fiksu Helps Audioboom Reach New Heights

Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide. Back in September of 2014, Audioboom was hoping to make a splash with their newly re-designed iOS app–and splash they did. With Fiksu’s help, Audioboom was able to reach the top 10 in both the US and UK App Store. As you can read in our complete case study, they were also able to drive more than one million downloads in just a few short months. “We’ve hit every target…..

Fiksu celebrates 5 billion downloads (and counting)

As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany. Our official download number 5,000,000,000 came for our client Le Figaro, a longstanding French newspaper who we’re excited to be helping establish a strong presence on mobile. When looking at iOS-only downloads, we’ve now tracked an impressive 1…..

Success on Mobile Signals New Era for Scotts

Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control. With Fiksu’s programmatic technology and expertise, Scotts was able to generate a lot of buzz around their app and far exceed their key goals. In fact, Scotts beat their new user goal by 60 percent, while nearly two-thirds…..

Twice IS Nice: Fiksu Gets Gold at the Stevie Awards for the Second Year in a Row

We are thrilled to share the news that for the second year in a row, The American Business Awards, the nation’s premier business awards program, recognized Fiksu’s stellar work. We were named a Gold Stevie Winner in the Mobile Marketing Campaign of the Year category for our work on American Well’s telehealth app campaign. The awards banquet was held earlier this week at the Fairmont Hotel in Chicago, Illinois, and Sunjay Agtey, Advertising Sales Manager from our Chicago office, was there to accept it, as seen here. Our team’s mobile marketing expertise and technology prowess propelled campaign results for American Well,…..

Infographic: How advertising grew up

By 2017 mobile is predicted to account for nearly three quarters of US digital ad spend, making it one of the most far-reaching and effective platforms to target consumers. But mobile advertising didn’t arrive overnight. It’s the culmination of years of marketer trial and error, combining advancements in four key areas: Data Reach Targeting Creative Looking back as far as ancient Roman times, marketing has evolved dramatically over the years, with each new format providing more robust opportunities for marketers to effectively reach their target audience. The following infographic explores and evaluates the history of advertising.

Google I/O announcements signal renewed focus on mobile app ads

Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market. On the demand side, they’ve launched Universal App Campaigns that will allow advertisers to create one campaign that will cut across all of Google’s properties: Google search, the Play Store, YouTube, mobile sites, the display network, and its AdMob mobile ad network. They’ve also introduced Mobile App Install Campaign Attribution, which will allow advertisers to…..

The Apple Watch is here – so is Fiksu’s new Watch tracking capability

The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already,3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device. Here at Fiksu, we’re pleased to announce Apple Watch tracking capabilities that will allow marketers to recognize and track user behavior on the Apple Watch, including launches, registrations, purchases, or any watch event they’re interested in keeping track of. Because…..