Tag: Mobile Marketing Strategy

New ebook: Retargeting – Why Your Mobile Marketing Strategy is Incomplete Without It

A recent study by Adroll revealed nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. And we expect that number to grow throughout 2015, especially on mobile. As our new ebook describes, retargeting – which allows marketers to reach users who have previously visited their mobile app or mobile website – is a great way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more. In fact, for one mobile game company working with Fiksu, every $1 invested in retargeting resulted in an incremental $4 in sales. Download the full…..