Tag: Mobile Games

Facebook for Games eBook: No Cheesy Headlines, Just Performance

As marketers, we’re often looking for some attention-getting device to get people to notice our message. Sometimes you have a great story, but there’s no one individual, dramatic point to make. Thus, there’s a temptation to resort to headlines like “long lost secrets of app marketing” and that sort of thing. ¬†We’ve all seen these kind of headlines, and we’ve all probably clicked on a few of them. Facebook has presented game marketers with great opportunities to find high quality users. There is a bit of a dilemma though – the scope and number of different ways to segment is…..