We talk about data a lot at Fiksu. Not surprisingly, it’s almost exclusively through the lens of mobile performance marketing, our specialty. But our massive pipe of mobile data (over 4 billion device profiles and counting) can be used for a lot more than just improving ad targeting: it can also be used to glean higher level industry insights. We recently looked at data around the release of the last three standard-size iPhones and compared those numbers to subsequent earnings statements from Apple. We found an alignment between phone adoption in the first 90 days and whether or not Apple…..
Tag: mobile data
We recently presented our annual “How to Plan Your Holiday Ad Budget” webinar. A perennial favorite, this year’s presentation was different than years past in that it wasn’t just about highlighting our best tips and practices – but included a new month-by-month strategy for maximizing marketers’ mobile ad budgets. We built this strategy on five consecutive years of holiday data. While some of our tips changed (Remember the App Store freeze of 2013?) we mainly see the same buying behaviors each year. Since this year is likely to follow the same pattern, we designed our plan to take advantage of…..