Tag: mobile app marketing

A New Resource for Mobile Marketers: The LTV Calculator

We’re laser focused on helping clients acquire high-quality users for their apps. In our eyes, a thriving app is one that’s able to both attract and retain the right type of user – and this is critically important – for the right acquisition costs. While some developers and performance marketers we talk to know how much they can afford to spend on RTB to the penny, many need a little extra help. Toss in all the different media buying options into the conversation (CPC, CPI, CPA, etc.) and it’s easy to get lost in a jumbled soup of acronyms and…..

New ebook: The Mobile Advantage: Engaging Audiences Throughout the Customer Journey

Everywhere you turn someone is on a mobile device. Whether they’re in their living room, riding a subway, or even walking down the street, all eyes are laser focused on the smartphone in their hands that can connect them to the rest of the world. And that means with each and every passing second, as more and more actions are taken on those mobile devices, more and more mobile data is being collected. Data which, thanks to the mobile ID, is more reliable, and more personal than ever before. Thus we have the mobile advantage. As our latest ebook describes,…..

Case Study: Fiksu Helps Audioboom Reach New Heights

Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide. Back in September of 2014, Audioboom was hoping to make a splash with their newly re-designed iOS app–and splash they did. With Fiksu’s help, Audioboom was able to reach the top 10 in both the US and UK App Store. As you can read in our complete case study, they were also able to drive more than one million downloads in just a few short months. “We’ve hit every target…..

Fiksu celebrates 5 billion downloads (and counting)

As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany. Our official download number 5,000,000,000 came for our client Le Figaro, a longstanding French newspaper who we’re excited to be helping establish a strong presence on mobile. When looking at iOS-only downloads, we’ve now tracked an impressive 1…..

Success on Mobile Signals New Era for Scotts

Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control. With Fiksu’s programmatic technology and expertise, Scotts was able to generate a lot of buzz around their app and far exceed their key goals. In fact, Scotts beat their new user goal by 60 percent, while nearly two-thirds…..

Google I/O announcements signal renewed focus on mobile app ads

Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market. On the demand side, they’ve launched Universal App Campaigns that will allow advertisers to create one campaign that will cut across all of Google’s properties: Google search, the Play Store, YouTube, mobile sites, the display network, and its AdMob mobile ad network. They’ve also introduced Mobile App Install Campaign Attribution, which will allow advertisers to…..

The Apple Watch is here – so is Fiksu’s new Watch tracking capability

The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already,3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device. Here at Fiksu, we’re pleased to announce Apple Watch tracking capabilities that will allow marketers to recognize and track user behavior on the Apple Watch, including launches, registrations, purchases, or any watch event they’re interested in keeping track of. Because…..

Easing concerns over programmatic buying

The fact that programmatic buying is growing like crazy is not news. And neither is the notion that some marketers are leery of giving up control over their media buying to a computer. But I’m here to try and ease those concerns, specifically around the most popular type of programmatic buying: RTB. Placement transparency According to a recent report from Digiday, the number one reason preventing marketers from moving more of their spend from direct to programmatic is “unsatisfactory placement transparency.” While there are some cases where RTB offers less visibility into ad placements than direct buys, the difference is…..

France’s largest newspaper Le Figaro benefits from Fiksu’s mobile expertise

Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it. Wanting to become the fist media brand in France with a dominant presence on all channels (paper, desktop, and mobile), the company turned to Fiksu for our mobile expertise. The results: Le Figaro was able to reach #1 in the News category in the French App Store and gain valuable insights about their users. Find…..

Click-through vs. view-through attribution: which should you use?

To measure the effectiveness of paid app install marketing, advertisers need to track the performance of their ad creatives across multiple channels and targeting options. To do that, you need to use an ID-based, closed-loop attribution solution. There are two main ways to “close the loop” with paid campaigns, however: click-through and view-through attribution. How do you know which is right for your campaign? Click-through Attribution With click-through attribution, a new download is attributed to an ad only if a user clicks on it. Nearly always there is a “click attribution window” – usually 14 days – meaning the download…..