Tag: Mobile App Install Ads

Snapchat’s app install gap

With 100,000,000 daily active users, 8 billion daily video views, 9,000 snaps shared per second and, according to eMarketer, nearly 71 percent of its users in the coveted millennial demographic (age 18-34), it’s no wonder Snapchat’s star is growing more brilliant by the second. Their simple interface presents brand advertisers with an elegantly designed new video medium to attract mobile eyeballs at a massive scale. This has proven especially beneficial as advertisers look to reach audiences that have shifted from television to mobile in recent years. It is a way for an ad to appear, and be viewed, in a…..

Infographic: The Power of Facebook and Potential for Mobile App Marketing

When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads. Five months later, we rolled out Fiksu for Facebook, and today, we’re excited to bring together metrics on the impressive reach of Facebook app install advertising in the form of our latest infographic. The rich platform, reach, and audience data paired with our highly-scalable, real-time infrastructure is proving to be a winning combination, beating out other forms of mobile advertising like banner ads and video. Facebook now boasts over 1 billion mobile users…..

SimplePrints Grows 70% in Five Months with Fiksu and Facebook

StoryTree’s SimplePrints app provides a fast and easy way to turn your photos into a printed photo book. And Fiksu provides a fast and easy way to scale a business with Facebook – so it only made sense that we were able to work with StoryTree to help grow their business by over 70% in just five months. Here’s the new case study. A picture-perfect match While Facebook’s mobile app install ads have proven their value to many app marketers, our programmatic technology can take that value to the next level. StoryTree is a great example: they had been marketing…..

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