We recently presented our annual “How to Plan Your Holiday Ad Budget” webinar. A perennial favorite, this year’s presentation was different than years past in that it wasn’t just about highlighting our best tips and practices – but included a new month-by-month strategy for maximizing marketers’ mobile ad budgets. We built this strategy on five consecutive years of holiday data. While some of our tips changed (Remember the App Store freeze of 2013?) we mainly see the same buying behaviors each year. Since this year is likely to follow the same pattern, we designed our plan to take advantage of…..
Tag: mobile advertising rates
This week marks Internet Week NY, an annual celebration of technology’s impact on business and culture—including of course, the impact of mobile. It’s interesting to note that while Americans are increasingly spending more time on mobile, advertisers have yet to fully capitalize on the medium. In 2014, US advertisers are expected to spend just 7 cents per US adult on mobile, compared to 83 cents on print, despite the fact thatmobile CPM rates are the second lowest among all advertising mediums. A case study presented at the recent MMA Forum NY revealed that this imbalance in spending is not leading…..