Tag: Mobile Ads

The New Face of Mobile Ads

It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement. Today, Craig’s thoughts on Facebook, Google, Twitter and Yahoo — and what it will take for each to succeed with app install ads — were included in a contributed post titled The New Face of Mobile Ads in Brand Republic’s Wall blog. Not…..

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