Tag: media spend

Same Budget, Better Results: Optimizing Mobile Advertising Spend

This week marks Internet Week NY, an annual celebration of technology’s impact on business and culture—including of course, the impact of mobile. It’s interesting to note that while Americans are increasingly spending more time on mobile, advertisers have yet to fully capitalize on the medium. In 2014, US advertisers are expected to spend just 7 cents per US adult on mobile, compared to 83 cents on print, despite the fact thatmobile CPM rates are the second lowest among all advertising mediums. A case study presented at the recent MMA Forum NY revealed that this imbalance in spending is not leading…..