Tag: Media Coverage

In Case You Missed It: Fiksu in the News

In case you spent the last few weeks eagerly anticipating the return of Flappy Birds, here are the top four Fiksu news stories you might have missed: How Facebook Rewrote the Advertising Rulebook Fiksu’s own Craig Palli explains to Mobile Marketing magazine how Facebook’s ad app success is changing the way app marketers seek high-value users and what you can expect to come from Twitter, Google, Yahoo, and AOL. 10 Ad Tech,  Marketing Execs Nominated For EY’s  N.E. Entrepreneur of the Year Ernest and Young named Fiksu’s CEO Micah Adler a nominee for “Entrepreneur of the Year.”  We’re all very…..

The New Face of Mobile Ads

It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement. Today, Craig’s thoughts on Facebook, Google, Twitter and Yahoo — and what it will take for each to succeed with app install ads — were included in a contributed post titled The New Face of Mobile Ads in Brand Republic’s Wall blog. Not…..