We’re laser focused on helping clients acquire high-quality users for their apps. In our eyes, a thriving app is one that’s able to both attract and retain the right type of user – and this is critically important – for the right acquisition costs. While some developers and performance marketers we talk to know how much they can afford to spend on RTB to the penny, many need a little extra help. Toss in all the different media buying options into the conversation (CPC, CPI, CPA, etc.) and it’s easy to get lost in a jumbled soup of acronyms and…..