Tag: Loyal Users

Watch: Tips with Tom: 10 Best Practices for Growing Your Mobile App

We recently released a new edition of our most popular ebook, Best Marketing Practices for Growing Your Mobile App, which you can download here, if you haven’t already. If you’re interested in getting some additional insights on each of the 10 tips included in the ebook, our own Tom Cummings has got you covered. Click on any of the tips to get Tom’s take, or watch the video below to see some of the highlights. Work with as many traffic sources as possible. Take advantage of the unique targeting capabilities of social networks. Focus on acquiring downloads from loyal users……

Updated eBook: Best Marketing Practices for Growing Your Mobile App

We’re happy to announce we’ve got a new and improved version of our most popular ebook, Best Marketing Practices for Growing Your Mobile App. In this fast-moving industry, a lot has changed over the last few years, and we’re happy to reflect those changes in our updated guidelines. This ebook provides a great foundation for anyone looking to get started with mobile app marketing. Here’s a sneak peak at some of the tips – to see them all, download the complete ebook. Work with as many traffic sources as possible: Working with only one type of traffic source (a mobile…..

App Marketing Costs Hit All-time High in June

The indexes have made history this month, as the Cost Per Loyal User (CPLU) Index breached the $2 threshold for the first time in its four years. Attributed to a perfect storm of summer consumer behaviors, world events and Apple moves, June has ranked as the most expensive month ever for capturing and retaining loyal users. While the cost of a loyal user continues to rise, Cost Per Install declined in June, particularly for gaming apps. The Fiksu CPI Index for iOS plummeted to $0.98, down 23 percent from May. For iOS games, CPI dropped even further to $0.85 from…..

Fiksu Interviews: Achieving Success in App User Acquisition

It’s no surprise that a recent Millward Brown study revealed that American’s daily time spent on mobile devices now outpaces TV. With that in mind, MITX’s recent Mobile Summit highlighted “the change from mobile as a device to mobile as a behavior.” With more than a million apps in the app store, mobile users have no shortage of choices. Likewise, with time spent on mobile devices continuing to increase, brands have no shortage of people to target. Volume is evident, but value is little trickier. Which begs the question: what does success for user acquisition look like for any given…..