Tag: iTunes

Why iOS App Marketers Should Care About Exchange Rates

Most US Apple app developers understand that for every $0.99 purchase on iTunes, they make $0.70, a 70% cut. However, for international sales, that percentage varies due to a few factors Apple has a tiered pricing & commision structure for all purchases, and this structure is different for each country’s currency. For instance: Apple converts other currencies into the developer’s currency using the exchange rate at time of payout Apple’s pricing matrix is not updated in real-time Given this, if exchange rates fluctuate (as they always will), US developers may not make 70% USD cuts for a given currency’s pricing…..

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