Tag: ITEOTWAWKI

Block this: in-app blockers no immediate threat to mobile advertisers

Update: As we were finalizing this post, Apple did in fact remove Been Choice from the App Store, citing privacy concerns. Whether it comes back in an altered form or not, Tom’s advice is worth keeping mind before you do anything drastic. — Ed. The recent hype around ad blocking on iOS devices, including coverage of a new app that helps you block ads within apps, doesn’t mean app marketers need to panic. We already covered why the web ad blocking introduced in iOS 9 shouldn’t be much of a concern for advertisers, but here’s why even more comprehensive blockers like…..