This month’s Fiksu Index showed app marketing costs hit an all-time high. Following the launches of the iPhone 6 and 6 Plus and Apple iOS 8 release, the cost for marketers to acquire loyal users (CPLU) reached $2.25. CPLU increased 21 percent from August, and 34 percent since September 2013. Taking a peek at the increasing costs to acquire loyal users over a two-year time period (2012-2014), we see an upward sloping trend line – demonstrating that marketers continue to face an environment of increasing costs and competitive forces. Adding to the flurry of activity this month was the influx…..
Tag: iPhone 6
August was a ‘lazy’ month for vacationers, app users, and for app marketers, demonstrated by lowered app install activity on both iOS and Android and lower marketing spends. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who actively market their apps, came in at $1.86, representing a 6 percent decrease from last month’s index. Users were less active with apps in August, but marketers were also spending less. Both Android and iOS Cost Per Install (CPI) dropped – down 31 percent month-over-month and 26 percent year-over-year on Android, and on…..
Last night, Apple withdrew iOS 8.0.1 after it surfaced that the update was causing problems with cellular connectivity for iPhone 6 users. That’s a pretty serious bug — but it turns out that according to our data, only a very small percentage of users with the new phones had actually upgraded — and many of them have used Apple’s instructions on how to revert to the original iOS 8.0. Yesterday afternoon, before 8.0.1 was withdrawn, we saw 0.38% of iPhone 6 and 6 Plus users on the update. This morning, that percentage had dropped by a third to 0.24%. As…..
In just the first 72 hours, Apple sold more than 10 million new iPhone 6 and 6 plus devices, which isn’t all that surprising based on what seemed like added anticipation. What remains somewhat surprising, however, is that the iPhone 6 seems to be crushing the iPhone 6 plus in sales. While Apple hasn’t (and likely won’t) officially announced separate sales numbers for the two devices, our tracker shows that early adoption for the iPhone 6 is off the charts, while the iPhone 6 plus is barely pacing ahead of the iPhone 5c. The question is, what gives? As we…..
The long awaited “bigger than bigger” iPhone 6 and 6 plus models officially hit stores today, and eager fans across the globe have been waiting in line for hours attempting to get their hands on one of the shiny new devices. A quick look at our iPhone adoption tracker shows the iPhone 6 is quickly outpacing prior models just a few hours after release. This shouldn’t come as a huge surprise as Apple announced earlier this week that it had sold 4 million iPhones (6 and 6 plus) during its preorder- twice as many as it sold in preorder for…..