Tag: iOS

Don’t treat yourself to an iPad just yet: Fiksu DSP data reveals new models on the way

There have been plenty of rumors predicting Apple’s release of new iPads. So we perked up when digging into our SDK data we spotted evidence that the newest iPads are being tested now, and probably on pace for a spring release. The timing makes sense. Since the iPad’s debut in 2010, there’s been a steady decline in consumer enthusiasm for purchasing the devices. And that’s a problem for Apple, which wants the iPads to be a premium product, with a premium sticker price. What is the data and where does it come from? What this graph shows is a steadily increasing…..

The predictive value of Fiksu data: Apple earnings prediction for Q1 2017

We talk about data a lot at Fiksu. Not surprisingly, it’s almost exclusively through the lens of mobile performance marketing, our specialty. But our massive pipe of mobile data (over 4 billion device profiles and counting) can be used for a lot more than just improving ad targeting: it can also be used to glean higher level industry insights. We recently looked at data around the release of the last three standard-size iPhones and compared those numbers to subsequent earnings statements from Apple. We found an alignment between phone adoption in the first 90 days and whether or not Apple…..

Block this: in-app blockers no immediate threat to mobile advertisers

Update: As we were finalizing this post, Apple did in fact remove Been Choice from the App Store, citing privacy concerns. Whether it comes back in an altered form or not, Tom’s advice is worth keeping mind before you do anything drastic. — Ed. The recent hype around ad blocking on iOS devices, including coverage of a new app that helps you block ads within apps, doesn’t mean app marketers need to panic. We already covered why the web ad blocking introduced in iOS 9 shouldn’t be much of a concern for advertisers, but here’s why even more comprehensive blockers like…..

App marketing costs cross the $4 milestone – Fiksu’s August Indexes

The month of August marked a watershed moment for the Fiksu Indexes, as the Cost Per Loyal User (CPLU) index surpassed $4 for the first time. That’s a 36 percent rise since July and a 117 percent increase since last year. August’s results reflect increased activity across the world of mobile marketing, indicating that advertisers are allocating more money toward mobile and trading higher costs for greater audience precision. The takeaway? Advertisers need to continue spending smart in order to target the right mobile audiences in this increasingly competitive app marketing ecosystem. On the app download front, the Fiksu App…..

App Marketing Costs Soar in September

This month’s Fiksu Index showed app marketing costs hit an all-time high.  Following the launches of the iPhone 6 and 6 Plus and Apple iOS 8 release, the cost for marketers to acquire loyal users (CPLU) reached $2.25. CPLU increased 21 percent from August, and 34 percent since September 2013. Taking a peek at the increasing costs to acquire loyal users over a two-year time period (2012-2014), we see an upward sloping trend line – demonstrating that marketers continue to face an environment of increasing costs and competitive forces. Adding to the flurry of activity this month was the influx…..

August Index Reflects Slowdowns; Impact of iPhone 6 Launch on App Use and Marketing Spend

August was a ‘lazy’ month for vacationers, app users, and for app marketers, demonstrated by lowered app install activity on both iOS and Android and lower marketing spends. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who actively market their apps, came in at $1.86, representing a 6 percent decrease from last month’s index. Users were less active with apps in August, but marketers were also spending less. Both Android and iOS Cost Per Install (CPI) dropped – down 31 percent month-over-month and 26 percent year-over-year on Android, and on…..

What App Store Changes Mean for App Marketers

After weeks of breathless conjecture — will they introduce a new iPhone? (no!) or home automation? (yes!) — Apple used yesterday’s WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers. But in a nod to how important the developer ecosystem is to maintaining their position, Apple hammered home the message that this year’s updates are focused on developers,…..

App Store Competitive Index Hits All Time High, Finds Fiksu’s March Index

March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket. Fiksu’s App Store Competitive Index hit a record high of 7.1 million daily downloads in March, a 41 percent increase year-over-year. Although this Index is only indicative of iOS traffic,eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads. Although traffic was high, marketers were able to…..

Apple Clarifies IDFA Use for Attribution

In rapidly evolving industries, uncertainty can be a killer — so the introduction of the Advertising Identifier (IDFA) with iOS 6 was a welcome relief. The app marketing industry needed a privacy-respecting, industry-standard way to attribute ad performance, and the IDFA seemed like an ideal answer to an unsettled situation. Then, the news reports in February cited rejections of some apps who accessed IDFAs but didn’t display ads, throwing the situation back into confusion. Now, as Sarah Perez at TechCrunch just noted, Apple has made some changes to the iTunes Connect agreement that seem to confirm our initial interpretation of the…..