Tag: IOS 10

iOS 10 adoption surging; tracker updates

While iOS 10 wasn’t setting the world on fire from its initial launch, falling short of the adoption curve set by iOS 6, 7, and 9, that looks to be changing in recent days. Our iOS tracker shows the adoption of iOS 10 accelerating over the last week, quickly adding almost 20 percentage points to hit 57% of the iPhones and iPads in our sample. A few factors could be involved: Consumers who were slow to upgrade after some iPhones froze up during the iOS 10 installation have been satisfied that Apple fixed that issue. Pre-ordered iPhone 7s, which were in great demand, are…..

How an expanded privacy setting in iOS 10 will impact the mobile advertising industry

Earlier this week, Apple revealed a major update to their “Limit Ad Tracking” setting in the forthcoming iOS 10. This update will give iPhone users greater control over their “Identifier for Advertising” (IDFA), specifically as it relates to what is shared with advertisers. In its current form (iOS 9 and earlier versions), when turned on, Limit Ad Tracking sends developers and advertisers the user’s IDFA and a flag indicating that the user does not want ads targeted based on their locations or behaviors. However, and this is an important distinction, under Apple’s Developer Terms, IDFAs are still accessible to advertisers…..