Usually, people we talk to have dipped their toes into programmatic advertising and are using, or have tried, a traditional desktop DSP. Yet, they’re talking to us because they want to get more results from mobile advertising. Explaining how mobile differs from other more familiar digital ad formats (like desktop) is usually the first thing we discuss. While there are a number of important differences between mobile and desktop that impact campaign performance, the important thing to remember is a good mobile DSP doesn’t compete with a legacy DSPs but compliments it. While adding a DSP to an existing adtech stack may seem daunting, here are 10 reasons why you should…..
Consumer media habits are shifting, and they’re shifting toward mobile and away from television. In fact, for the first time ever, Americans spent more time on their mobile devices than watching TV. Yet, for more traditional marketers, in many cases TV still remains the dominant advertising medium. And while mobile budgets have grown over the last several years, they’re still not on par with the amount of time spent on mobile. But they should be. Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television. In particular, when looking at programmatic real-time bidding on…..
When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads. Five months later, we rolled out Fiksu for Facebook, and today, we’re excited to bring together metrics on the impressive reach of Facebook app install advertising in the form of our latest infographic. The rich platform, reach, and audience data paired with our highly-scalable, real-time infrastructure is proving to be a winning combination, beating out other forms of mobile advertising like banner ads and video. Facebook now boasts over 1 billion mobile users…..