It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records. As is typical for the holiday season, the Cost Per Loyal User (CPLU), which measures the cost of acquiring a…..
The busiest single period of the app marketing year is going on right now — and yesterday, on Christmas, all eyes were on the iTunes App Store. Fiksu was carefully monitoring the App Store, watching for the “freeze” — the period where ranks in the all-important Top Charts stop moving. In recent years, the freeze has been getting shorter and shorter. This year, for the first time, there was no real freeze at all. As we discussed in a recent article on VentureBeat, a change to how the App Store updates made a potential freeze largely irrelevant anyway: because ranks only update every three hours, there’s…..