Tag: geofencing

Pitch out: taking your mobile ads to the ballpark

It’s opening day for most of baseball today, and here at Boston-based Fiksu we have a lot of Red Sox fans getting excited for another big season. But beyond our rooting interests, we’ve also been thinking a lot about how the combination of location targeting and mobile ID-based tracking creates huge opportunities for brands interested in reaching baseball fans. First, baseball lends itself to direct location targeting for several reasons: 30 teams * 162 games each = 2,340 games An average of 30K fans per game Easy to map – only 30 locations to target Baseball pacing encourages lots of…..