Tag: Games

[Case Study] Casino App Developer Uses Fiksu DSP to Spot the Whales

Today, the casino app market is valued at $2.7 billion dollars, and due to impending law changes, the value is projected to balloon to more than $100 billion by 2017. But a quick search in the Apple and Google Play stores reveals hundreds of apps in the casino gaming category. So in a sea of similar apps, how does an app developer go about acquiring the right kinds of users? Learn how a major app developer did it by using Fiksu DSP. Results include outperforming an ambitious day 7 ROAS goal by 20%.