In July, we saw the cost per install rise, and the cost to acquire a loyal user fall. When both these patterns happen in the same month, it is indicative of smarter targeting by marketers. In essence, they’ve been spending more to get their messages in front of the right audiences at the right time – and earning long-term loyalty in return. More specifically, the CPLU dropped 7 percent from last month to $2.98, representing a 51 percent increase year-over-year. CPI on iOS increased to $1.43, a rise of 24 percent since June and an increase of 16 percent since…..
Tag: Fiksu Index
This month we finally can report a slight drop in the numbers – in both mobile marketing costs and app downloads – which may come as a welcome relief for marketers. App install volume of the top 200 free iOS apps decreased 17 percent to 6.7 million, according to the Fiksu App Store Competitive Index. Along with falling downloads were declining costs, as May’s cost per loyal user of $2.47 was down 10 percent since last month. These two trends tell us that as brands explore new tactics, particularly on the audience buying side, a shift towards smarter targeting has…..
April “showered” marketers whose apps sit outside of the top 200 with a great opportunity to get increased visibility from their marketing spend as the big brands dialed back on spending before gearing up for their summer campaigns. The Indexes saw an increase in app marketing costs as dollars continued to pour in throughout April, especially from small and mid-sized publishers. Meanwhile, the App Store Competitive Index, which measures download volume among the top 200 ranked apps, dropped 25 percent, to 5.34M from March’s 7.1M peak. It should be noted that this is not reflective of the broader app landscape,…..
March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket. Fiksu’s App Store Competitive Index hit a record high of 7.1 million daily downloads in March, a 41 percent increase year-over-year. Although this Index is only indicative of iOS traffic,eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads. Although traffic was high, marketers were able to…..
The App Store was buzzing during the holidays and Fiksu’s December Index data not only reflected the frenzy of excited users with new devices, but also showed the maturation of mobile app marketers. The December Fiksu App Store Competitive Index jumped by 12 percent to 6.4 million daily downloads over November’s 5.7 million – a 20 percent increase year-over-year, compared to December 2012. In December, new iPhone owners flooded the App Store around the holiday season downloading the essential apps for their new gadgets (as seen on ourdevice usage tracker). The Fiksu Cost per Loyal User Index saw a slight…..