Tag: Fiksu Data

Don’t treat yourself to an iPad just yet: Fiksu DSP data reveals new models on the way

There have been plenty of rumors predicting Apple’s release of new iPads. So we perked up when digging into our SDK data we spotted evidence that the newest iPads are being tested now, and probably on pace for a spring release. The timing makes sense. Since the iPad’s debut in 2010, there’s been a steady decline in consumer enthusiasm for purchasing the devices. And that’s a problem for Apple, which wants the iPads to be a premium product, with a premium sticker price. What is the data and where does it come from? What this graph shows is a steadily increasing…..

The predictive value of Fiksu data: Apple earnings prediction for Q1 2017

We talk about data a lot at Fiksu. Not surprisingly, it’s almost exclusively through the lens of mobile performance marketing, our specialty. But our massive pipe of mobile data (over 4 billion device profiles and counting) can be used for a lot more than just improving ad targeting: it can also be used to glean higher level industry insights. We recently looked at data around the release of the last three standard-size iPhones and compared those numbers to subsequent earnings statements from Apple. We found an alignment between phone adoption in the first 90 days and whether or not Apple…..

Introducing Fiksu Mobile Audience Platform: Driving user engagement and value for brands

Last week, we announced the launch of The Fiksu Mobile Audience Platform. This latest addition to Fiksu’s data fueled mobile marketing technology arsenal, allows brands to create precise audience segments and engage them throughout the customer journey. Thanks to our enormous set of data—combined with dynamic segmentation tools—we have the unique ability to reach the most valuable audiences across the entire mobile ecosystem. Our Mobile Audience Platform is built on an unmatched data repository with over 320 times as many data points as the number of pages Google has indexed. It processes information from its own collection of mobile-native data,…..