Tag: DEVICE USAGE TRACKER

The Start of the Holiday Rush Causes Spike in App Marketing Costs, find November Indexes

Our November Fiksu Indexes marked the start of the 2013 holiday season rush, with app marketing costs and daily downloads beginning their upward climb. And, when combined with our device usage tracker, they hinted at what’s in store for a record-shattering December! The Cost per Loyal User Index jumped 10 percent, or 16 cents, to $1.79 from October’s $1.63 – a 25 percent increase in costs year-over-year. This month’s increase follows suit with the increase seen in November 2012 following the iPhone 5 launch, although the swing isn’t  nearly as drastic since costs in October 2013 didn’t drop to October 2012’s historic…..