App Marketing Bargains in Store for February

Back in September, when we talked about the upcoming holiday season, we reminded app marketers to spread their budget throughout November and into February. Over the years, ourcost per loyal user index has shown that costs stay high from November into January, rather than showing a strong differentiation between December and surrounding months as might be expected. This year’s December numbers bear that out, as cost per loyal user stayed relatively steady even as download volume shot up. In 2011, January was a bargain period – but marketers caught on to the fact that January brings loads of impressions and…..