April “showered” marketers whose apps sit outside of the top 200 with a great opportunity to get increased visibility from their marketing spend as the big brands dialed back on spending before gearing up for their summer campaigns. The Indexes saw an increase in app marketing costs as dollars continued to pour in throughout April, especially from small and mid-sized publishers. Meanwhile, the App Store Competitive Index, which measures download volume among the top 200 ranked apps, dropped 25 percent, to 5.34M from March’s 7.1M peak. It should be noted that this is not reflective of the broader app landscape,…..
Tag: Cost Per Install
March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket. Fiksu’s App Store Competitive Index hit a record high of 7.1 million daily downloads in March, a 41 percent increase year-over-year. Although this Index is only indicative of iOS traffic,eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads. Although traffic was high, marketers were able to…..