Tag: Casino

Up all night to get Lucky: Fiksu and AGS crack the challenging social casino app market

You think marketing your app is hard? Try finding a profitable source of users for a social casino app. In contrast to real-money gambling apps, social casino apps let players try their luck at slots, video poker, bingo, and other games of chance – without wagering real money. These are apps are extremely popular, claiming 7 of the top 25 grossing slots in the app store right now. They’re also big business, with a market estimated at $4.4B in 2017. The trick is that the revenue is extremely concentrated in a small number of players: the VIPs, a tiny percentage…..

[Case Study] Casino App Developer Uses Fiksu DSP to Spot the Whales

Today, the casino app market is valued at $2.7 billion dollars, and due to impending law changes, the value is projected to balloon to more than $100 billion by 2017. But a quick search in the Apple and Google Play stores reveals hundreds of apps in the casino gaming category. So in a sea of similar apps, how does an app developer go about acquiring the right kinds of users? Learn how a major app developer did it by using Fiksu DSP. Results include outperforming an ambitious day 7 ROAS goal by 20%.