You think marketing your app is hard? Try finding a profitable source of users for a social casino app. In contrast to real-money gambling apps, social casino apps let players try their luck at slots, video poker, bingo, and other games of chance – without wagering real money. These are apps are extremely popular, claiming 7 of the top 25 grossing slots in the app store right now. They’re also big business, with a market estimated at $4.4B in 2017. The trick is that the revenue is extremely concentrated in a small number of players: the VIPs, a tiny percentage…..
Tag: Case Study
Today, the casino app market is valued at $2.7 billion dollars, and due to impending law changes, the value is projected to balloon to more than $100 billion by 2017. But a quick search in the Apple and Google Play stores reveals hundreds of apps in the casino gaming category. So in a sea of similar apps, how does an app developer go about acquiring the right kinds of users? Learn how a major app developer did it by using Fiksu DSP. Results include outperforming an ambitious day 7 ROAS goal by 20%.
Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide. Back in September of 2014, Audioboom was hoping to make a splash with their newly re-designed iOS app–and splash they did. With Fiksu’s help, Audioboom was able to reach the top 10 in both the US and UK App Store. As you can read in our complete case study, they were also able to drive more than one million downloads in just a few short months. “We’ve hit every target…..
Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control. With Fiksu’s programmatic technology and expertise, Scotts was able to generate a lot of buzz around their app and far exceed their key goals. In fact, Scotts beat their new user goal by 60 percent, while nearly two-thirds…..
Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it. Wanting to become the fist media brand in France with a dominant presence on all channels (paper, desktop, and mobile), the company turned to Fiksu for our mobile expertise. The results: Le Figaro was able to reach #1 in the News category in the French App Store and gain valuable insights about their users. Find…..
Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device — for just $49 per visit. By partnering with Fiksu and leveraging our unique combination of data, reach, and optimization, Amwell was able to achieve its goals of driving enrollments and growing its high-value user base. Find out more about how they were able to reach #1 in the Medical category and achieve 15x more registrations per week at 80% lower cost per registration in our complete case study. “If…..
With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. Facebook itself was so impressed with their results that they recently released a case studyhighlighting American Well’s achievements. Among the impressive results Fiksu was able to help American Well achieve on Facebook: 3x higher conversion rates on Facebook than other channels 3.5x more active users from Facebook 84% of active users from all paid channels come from Facebook Check out the complete Facebook case study for more details and…..
StoryTree’s SimplePrints app provides a fast and easy way to turn your photos into a printed photo book. And Fiksu provides a fast and easy way to scale a business with Facebook – so it only made sense that we were able to work with StoryTree to help grow their business by over 70% in just five months. Here’s the new case study. A picture-perfect match While Facebook’s mobile app install ads have proven their value to many app marketers, our programmatic technology can take that value to the next level. StoryTree is a great example: they had been marketing…..