Tag: Apple App Store

Apple’s new Shopping category changes the game for retailers and other Lifestyle apps

Update 2: Looks like it was just a slow rollout. The shopping category is now appearing in iTunes and the iOS App Store – although the big-name shopping apps are still not showing up on the All Categories top chart. Amazon, iBotta, and Target’s Cartwheel, for example, were all in the top 40 overall before the change – and are not found in the top ranks at all right now. ——————- Update 1: While the changes we talk about below are still likely to happen, it seems as though there have been some problems with the transition. As of this…..

What App Store Changes Mean for App Marketers

After weeks of breathless conjecture — will they introduce a new iPhone? (no!) or home automation? (yes!) — Apple used yesterday’s WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers. But in a nod to how important the developer ecosystem is to maintaining their position, Apple hammered home the message that this year’s updates are focused on developers,…..