This month was a significant one for the Fiksu indexes, as it marked the first time in history that the cost to acquire loyal app users (CPLU) surged passed the $3 mark. While hitting a historic high, this number isn’t surprising since it points a larger trend of rising costs and steadily growing competitive pressures observed across the landscape. It’s all getting more expensive: As predicted in a recent report from eMarketer, mobile advertising spend will overtake web advertising by 2016. What’s more, the majority of ad spending is happening inside apps – not the mobile Web. This is raising competition…..
Tag: App Marketing
The New Year is off to a strong start, as the January 2015 App Store Competitive Index surpassed the 10 million download mark for the first time ever, coming in at 10.3 million daily downloads compared to last month’s previous record high of 9.2 million. This represents a 12 percent growth month-over-month and a marked 61 percent leap since January 2014. Along with the impressive app volume downloads, mobile marketing costs also broke records in January: the Fiksu Cost Per Loyal User Index (CPLU), which measures the cost of acquiring a loyal user for brands who actively market their apps,…..
As you’ve undoubtedly noticed, we’ve changed things up a bit. Today, we launched our new website, logo, expanded messaging, and, most notably—a brand new line of mobile marketing solutions designed for brands, agencies, and performance marketers looking to reach precise mobile audiences. Our two new products are for brand performance marketing: Fiksu Aware — targets precise mobile audiences to drive brand awareness and consideration Fiksu Response — drives mobile leads, registrations, or sales from targeted audiences We’ve also renamed our existing app marketing products: Fiksu Acquire—builds a high-value user base for mobile apps or games Fiksu Retain—re-engages existing app users,…..
The App Store is already buzzing this holiday season, with our latest index showing app downloads hit an all-time high in October. Tracking the average aggregate daily download volume of the top 200 free iOS apps, the App Store Competitive Index reached 7.8 million downloads. This was an incredible 42 percent rise over last month, and a 39 percent increase over 2013. The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps. For app marketers, a key takeaway from October is…..
This month’s Fiksu Index showed app marketing costs hit an all-time high. Following the launches of the iPhone 6 and 6 Plus and Apple iOS 8 release, the cost for marketers to acquire loyal users (CPLU) reached $2.25. CPLU increased 21 percent from August, and 34 percent since September 2013. Taking a peek at the increasing costs to acquire loyal users over a two-year time period (2012-2014), we see an upward sloping trend line – demonstrating that marketers continue to face an environment of increasing costs and competitive forces. Adding to the flurry of activity this month was the influx…..
Today marks an important milestone in Fiksu’s history. This morning we announced that we secured $10 million in debt funding from Silicon Valley Bank, which means more support to fuel our global expansion and ongoing product development. With this new financing we have the room to build out even more innovation in the world of programmatic ad tech for mobile and serve a broader audience of clients around the world. This news comes hot on the heels of other major milestones for Fiksu, including reaching 300 employees, driving over 1 billion downloads in nine months, hitting $100 million in annual…..
August was a ‘lazy’ month for vacationers, app users, and for app marketers, demonstrated by lowered app install activity on both iOS and Android and lower marketing spends. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who actively market their apps, came in at $1.86, representing a 6 percent decrease from last month’s index. Users were less active with apps in August, but marketers were also spending less. Both Android and iOS Cost Per Install (CPI) dropped – down 31 percent month-over-month and 26 percent year-over-year on Android, and on…..
Have you gone for a hike in the mountains this summer? Well, then you’re following in similar footsteps as app marketing costs – which have continued to climb in July’s Index. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, came in at $1.97. This represents a 9 percent increase year-over-year and the second-highest peak in the four year-history of the Fiksu Indexes. While the cost to acquire loyal users continues its steady ascent, so does Cost Per Install, tracking the cost per app install directly…..
The indexes have made history this month, as the Cost Per Loyal User (CPLU) Index breached the $2 threshold for the first time in its four years. Attributed to a perfect storm of summer consumer behaviors, world events and Apple moves, June has ranked as the most expensive month ever for capturing and retaining loyal users. While the cost of a loyal user continues to rise, Cost Per Install declined in June, particularly for gaming apps. The Fiksu CPI Index for iOS plummeted to $0.98, down 23 percent from May. For iOS games, CPI dropped even further to $0.85 from…..
April “showered” marketers whose apps sit outside of the top 200 with a great opportunity to get increased visibility from their marketing spend as the big brands dialed back on spending before gearing up for their summer campaigns. The Indexes saw an increase in app marketing costs as dollars continued to pour in throughout April, especially from small and mid-sized publishers. Meanwhile, the App Store Competitive Index, which measures download volume among the top 200 ranked apps, dropped 25 percent, to 5.34M from March’s 7.1M peak. It should be noted that this is not reflective of the broader app landscape,…..