Tag: App Downloads

Third Time’s a Charm: App Downloads Continue to Climb in December

It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records. As is typical for the holiday season, the Cost Per Loyal User (CPLU), which measures the cost of acquiring a…..

App Downloads Soar as iPhone Users Boost Activity During Thanksgiving

Between courses of turkey and pumpkin pie, iPhone users downloaded apps in droves this Thanksgiving holiday, according to our latest index report. This past month saw an astounding 8.1 million downloads of the top 200 free iOS apps, according to the App Store Competitive Index. Compared to last November, app download volumes have grown by a whopping 42 percent. For app marketers it is clear that the new iPhone 6 and 6 Plus devices continue to fuel downloads and app updates. This heighted app download activity also gives explanation to why our Cost per Loyal User Index (CPLU) declined 27…..

iPhone 6 Escalates App Downloads To Record Highs in October

The App Store is already buzzing this holiday season, with our latest index showing app downloads hit an all-time high in October. Tracking the average aggregate daily download volume of the top 200 free iOS apps, the App Store Competitive Index reached 7.8 million downloads. This was an incredible 42 percent rise over last month, and a 39 percent increase over 2013. The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps. For app marketers, a key takeaway from October is…..

App Store Discoverability: Are Top Charts or Keyword Searches Driving the Downloads?

A new study conducted by MobileDevHQ, an ASO company recently acquired by Tune, suggests that where an app ranks in search results, rather than where it ranks in the top charts, is the most important component of discoverability. But we’re not so sure that paints a complete and clear picture: consumer intent in this and similar surveys is actually quite unclear. The difference between searching and “searching”? Previous studies from Forrester, Neilsen, and inMobi seem to also suggest “search” is the primary means of discoverability. But a second look at all of these results begs one critical question: do consumers…..

App Store Competitive Index Hits All Time High, Finds Fiksu’s March Index

March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket. Fiksu’s App Store Competitive Index hit a record high of 7.1 million daily downloads in March, a 41 percent increase year-over-year. Although this Index is only indicative of iOS traffic,eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads. Although traffic was high, marketers were able to…..

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