Fiksu Interviews: Mobile Resonates Across the Globe Despite Fragmented Landscape Abroad

There are more than 2.3 billion active mobile-broadband subscriptions across the world, and understanding regional similarities and differences is essential to extending mobile marketing success across borders. We recently interviewed three of Fiksu’s international experts to talk about the challenges of the global mobile market – videos are below. Not surprisingly, based on its vast population, nearly half of that 2.3 billion—920 million—are based in the Asia Pacific (APAC) region. Most of the remaining 1 billion plus comes from the Americas or Europe, the Middle East, and Africa (EMEA). But unlike the Americas, where the market is dominated by the…..

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