Usually, people we talk to have dipped their toes into programmatic advertising and are using, or have tried, a traditional desktop DSP. Yet, they’re talking to us because they want to get more results from mobile advertising. Explaining how mobile differs from other more familiar digital ad formats (like desktop) is usually the first thing we discuss. While there are a number of important differences between mobile and desktop that impact campaign performance, the important thing to remember is a good mobile DSP doesn’t compete with a legacy DSPs but compliments it. While adding a DSP to an existing adtech stack may seem daunting, here are 10 reasons why you should…..