Tag: Ad Blocking

How an expanded privacy setting in iOS 10 will impact the mobile advertising industry

Earlier this week, Apple revealed a major update to their “Limit Ad Tracking” setting in the forthcoming iOS 10. This update will give iPhone users greater control over their “Identifier for Advertising” (IDFA), specifically as it relates to what is shared with advertisers. In its current form (iOS 9 and earlier versions), when turned on, Limit Ad Tracking sends developers and advertisers the user’s IDFA and a flag indicating that the user does not want ads targeted based on their locations or behaviors. However, and this is an important distinction, under Apple’s Developer Terms, IDFAs are still accessible to advertisers…..

Block this: in-app blockers no immediate threat to mobile advertisers

Update: As we were finalizing this post, Apple did in fact remove Been Choice from the App Store, citing privacy concerns. Whether it comes back in an altered form or not, Tom’s advice is worth keeping mind before you do anything drastic. — Ed. The recent hype around ad blocking on iOS devices, including coverage of a new app that helps you block ads within apps, doesn’t mean app marketers need to panic. We already covered why the web ad blocking introduced in iOS 9 shouldn’t be much of a concern for advertisers, but here’s why even more comprehensive blockers like…..