The Fiksu DSP Blog

App Marketing Costs Hit All-time High in June

The indexes have made history this month, as the Cost Per Loyal User (CPLU) Index breached the $2 threshold for the first time in its four years. Attributed to a perfect storm of summer consumer behaviors, world events and Apple moves, June has ranked as the most expensive month ever for capturing and retaining loyal users. While the cost of a loyal user continues to rise, Cost Per Install declined in June, particularly for gaming apps. The Fiksu CPI Index for iOS plummeted to $0.98, down 23 percent from May. For iOS games, CPI dropped even further to $0.85 from…..

Fiksu Named a Finalist for MassTLC Private Company of the Year Award

Fiksu is proud to be a finalist for this year’s MassTLC Leadership Awards in the category of Private Company of the Year. The Awards, now in their 17th year, celebrate and showcase the region’s best leaders, companies, and technologies. “No matter which of the 2014 MassTLC Technology Leadership Award finalists emerge as winners in their respective categories, collectively they underscore the depth and breadth of talent in our region and we are proud to be associated with you all,” said Tom Hopcroft, president and CEO of Mass Technology Leadership Council. We’re thrilled to be in the running with so many…..

Welcoming Our New CFO Ken Goldman

Fiksu is happy to welcome our newest executive team member, Ken Goldman. Ken joins us from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009. As CFO, Ken will lead Fiksu’s financial operations, focusing on the continuing creation, enhancement and realization of shareholder value in the company. “I knew that Fiksu was an opportunity I couldn’t pass on, and I feel so lucky to be here,” said Ken. “I think this is just one of those companies you’re going to look back on and say Fiksu defined the industry in the…..

Infographic: The Power of Facebook and Potential for Mobile App Marketing

When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads. Five months later, we rolled out Fiksu for Facebook, and today, we’re excited to bring together metrics on the impressive reach of Facebook app install advertising in the form of our latest infographic. The rich platform, reach, and audience data paired with our highly-scalable, real-time infrastructure is proving to be a winning combination, beating out other forms of mobile advertising like banner ads and video. Facebook now boasts over 1 billion mobile users…..

The larger your game download, the lower your conversion rate may be

Ever wonder if the size of your game impacts its conversion rate? The short answer is, it does. Data compiled from our rewards-based network FreeMyApps shows a strong correlation between these two factors. As you can see in the chart below, as app size goes up, conversion rates go down. Though not a staggering difference, this data proves it would behoove you to consider the size of your app when trying to get more users. Based on these numbers, our recommendation would be to aim to stay under 80MB, assuming under 20MB isn’t feasible. When looking at the very large…..

App Downloads and Marketing Costs Rise in May as Marketers Face App Inflation

While warmer weather is on the rise, so are app downloads and marketing costs in May – setting the stage for a competitive summer. App inflation has become the new normal for brands and app marketers, as the cost for acquiring loyal users climbs again. The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April’s 5.34 million. Meanwhile Fiksu’s Cost per Loyal User Index rose 17 percent to $1.78 in May and 34 percent year-over-year. Looking at May as one…..

There’s a Sea Change in Ad Tech

Cannes Lions is the only truly global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration. –Cannes Lions Official Website I just returned from the South of France, and Cannes truly was a remarkable experience! It was the perfect setting for an event, providing a professional yet relaxing atmosphere to discuss business and get things done. Few, if any, other events in this industry provide such a high concentration…..

Fiksu Wins Gold at the Stevie Awards

Consider us honored. On June 13, The American Business Awards chose Fiksu as a “Gold Stevie Winner” in the mobile marketing campaign of the year category.   The award recognizes Fiksu’s work in promoting Plain Vanilla’s Quizup app this past November. Impressed by the 5.5 million users Quizup gained and the app’s distinction as “the fastest growing iPhone game in history,” the American Business Awards selected Fiksu’s campaign out of the hundreds of submissions across dozens of categories. For an in-depth look at our nominated campaign, we invite you to check out our Quizup case study. A complete list of nominees, along…..

Introducing the Entrepreneur of the Year: Micah Adler!

In an industry that’s swimming in awards for companies, technologies, and campaigns, it’s sometimes hard to tell one from the next. But when it comes to individual recognition for entrepreneurs, Ernst & Young’s Entrepreneur of the Year award is one of the most significant and well-respected awards programs out there. And that’s why we are thrilled to announce that last night, Fiksu CEO and Founder Micah Adler was named an EY Entrepreneur of the Year 2014 in the New England Region. It’s a credit to both Micah’s determination and personal commitment to the success of Fiksu, as well as the…..

Fiksu and Facebook Help Golfshot Generate Over 1M Downloads Across 50 Countries

Shotzoom had seen success with several golf-focused paid apps, but the introduction of its free-to-download Golfshot: Golf GPS * app presented a new challenge. With the goal of cost effectively scaling its user base and validating its business model, Shotzoom partnered with Fiksu to leverage Facebook’s mobile app ads. Using Facebook’s many capabilities including segmented audiences, interest targeting, lookalike campaigns and retargeting, Fiksu was able to help generate over 1 million downloads across 50 countries. At the same time, Golfshot was also able to reach
top 5 in its category while achieving cost and ROI goals. Here’s the new case study……