It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement.
Today, Craig’s thoughts on Facebook, Google, Twitter and Yahoo — and what it will take for each to succeed with app install ads — were included in a contributed post titled The New Face of Mobile Ads in Brand Republic’s Wall blog.
Not to be outdone, our VP of New Market & Media Solutions, Glenn Kiladis, has a sponsored post in PocketGamer on Why Facebook app ads outperform other channels for games.
It’s exciting to be a part of the rising momentum in the app install ad space, which until now has been largely dominated by Facebook. Learn more about how Facebook mobile app ads have set a new bar for app marketing performance and stay tuned for more news as the app install ad space continues to grow and evolve.