It may not be surprising that 86% of senior-level marketers say it’s absolutely critical or very important to create a cohesive customer journey.
But in 2015, that isn’t quite as easy as it may have once been. As our new ebook describes, the customer journey in general, and more specifically how marketers track it, has gotten significantly more complicated.
The rapid growth of mobile is making it much more challenging, though not impossible, for marketers to account for its increasing role in the customer journey: the digital marketing infrastructures that worked so well on desktop haven’t yet caught up to mobile.
- Why mobile has complicated the customer journey
- What marketers can do to fully integrate mobile into their marketing strategy
- How marketers will benefit from a unified marketing system
- How Fiksu’s integration with Adobe solves these challenges