When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads. Five months later, we rolled out Fiksu for Facebook, and today, we’re excited to bring together metrics on the impressive reach of Facebook app install advertising in the form of our latest infographic. The rich platform, reach, and audience data paired with our highly-scalable, real-time infrastructure is proving to be a winning combination, beating out other forms of mobile advertising like banner ads and video. Facebook now boasts over 1 billion mobile users and 350 million app installs in less than two years.
The excitement is just getting started, as the industry has been abuzz with Twitter’s newly releasedmobile app promotion (MAP) product suite on June 30. We’ve jumped in as an early partner withFiksu for Twitter, and as you’ll see in the graphic, we are already calling Twitter “The Mobile Powerhouse,” with its 198 million active mobile users. In fact, early results from our beta work with the new Twitter app install ads for clients such as Groupon, Dunkin Donuts, and Barnes & Noble, among others, generated over 80 million impressions and 500 thousand clicks. Twitter is seeing some fantastic results and it’s clear that with their massive amount of data, APIs, and targeting capabilities, they’ll provide another valuable marketing channel for promoting apps of all kinds.
So with Facebook and Twitter firmly in the fray, what can we expect from future launches of app install products from Google, Yahoo, and AOL? Check out the infographic to see the performance of Facebook and draw your own conclusions on how the others will stack up.
Want to learn more about Facebook and Twitter app install ads? Check out our on-demand webinar about App Marketing on Facebook; or register for our webinar Finding Your Way with Twitter’s MAP on July 31 at 2 p.m. ET.