The Fiksu Blog

Infographic: How advertising grew up


By 2017 mobile is predicted to account for nearly three quarters of US digital ad spend, making it one of the most far-reaching and effective platforms to target consumers.

But mobile advertising didn’t arrive overnight. It’s the culmination of years of marketer trial and error, combining advancements in four key areas:

  • Data
  • Reach
  • Targeting
  • Creative

Looking back as far as ancient Roman times, marketing has evolved dramatically over the years, with each new format providing more robust opportunities for marketers to effectively reach their target audience.

The following infographic explores and evaluates the history of advertising.

History of Advertising