Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it.
Wanting to become the fist media brand in France with a dominant presence on all channels (paper, desktop, and mobile), the company turned to Fiksu for our mobile expertise. The results: Le Figaro was able to reach #1 in the News category in the French App Store and gain valuable insights about their users. Find out more about their success in our complete case study.
“Fiksu has helped us better identify our key opportunities on mobile and the audience segments that we should target. Most importantly, Fiksu has brought us an international vision and knowledge of the mobile market,” said Clement Letzelter, Mobile Marketing Manager at Le Figaro.
Le Figaro and Fiksu plan to continue their relationship going forward, leveraging other strategies like retargeting to help keep their users coming back to the app.