Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device — for just $49 per visit.
By partnering with Fiksu and leveraging our unique combination of data, reach, and optimization, Amwell was able to achieve its goals of driving enrollments and growing its high-value user base. Find out more about how they were able to reach #1 in the Medical category and achieve 15x more registrations per week at 80% lower cost per registration in our complete case study.
“If it wasn’t for our Fiksu team, our mobile performance wouldn’t be where it is today,” said Timothy Ming, Digital Marketing Manager, American Well.
In addition to focusing on user acquisition, Fiksu was also able to help Amwell leverage retargetingto drive existing users further down the funnel. In fact, successful retargeting campaigns resulted in 10x lower cost per visit compared to new user acquisition. To learn more about the results they achieved and the strategies used, download the complete case study or read more about the campaign in Mobile Marketer.