The Fiksu Blog

Fiksu Shares Success of Plain Vanilla Games Partnership to Fuel Massive Viral Spread for QuizUp

This week, Fiksu shared the success story of our partnership with Plain Vanilla Games on their incredibly popular trivia game, QuizUp – named “the fastest growing iPhone game in history.”

Since initial launch in November, QuizUp users have been challenging friends or strangers to quick seven-question rounds of trivia questions. Players can challenge friends through social sharing tools or through manual invitations. Fiksu helped QuizUp kick-start this built-in virality and provide the promotional boost needed to succeed in the App Store.

To learn more about the strategy that Fiksu and Plain Vanilla implemented to propel QuizUp to the top spot overall in the App Store in less than week, hit 1 million registered users in just 8 days, and more than 10 million to date who spend an average 35 minutes per day playing, check out our case study.

Thanks to Mobile Entertainment, PocketGamer, AdweekBetaBostonGoMoNews, andMediaPost for covering this story!