In the day-to-day excitement and chaos of running a fast-growing technology business, it’s sometimes hard to get perspective on where we really fit in the larger community. Because of that, outside perspectives like today’s Boston Magazine article on the state of ad tech in Boston are incredibly valuable.
Author Michael Fitzgerald (@riparian) investigated the exploding Boston-area ad tech landscape through five companies: DataXu, Nanigans, Swoop, Hubspot, and Fiksu. His article explores the relationship between investors, emerging businesses, and long-term regional development.
We’re honored to be considered part of Boston’s Next Tech Gold Mine and hope that the ad tech industry does stay a fixture of Boston’s economy for years to come.