Facebook’s mobile app ads have changed the game in the mobile advertising world. Since being introduced a little over a year ago, these ads have had a significant impact on app marketers and industry players.
Fiksu recently conducted a study of user acquisition campaigns for close to 300 iOS and Android apps and found Facebook to be the most cost effective source of mobile app user acquisition. Despite being more expensive upfront, the study revealed that Facebook provides the highest purchasing rate and the lowest cost per purchaser when compared to banner and video networks.
If you’re interested in learning more about the advantages of Facebook’s mobile app ads, and how you can use them to improve ROI and acquire loyal app users, download our full report here.