It’s no surprise that a recent Millward Brown study revealed that American’s daily time spent on mobile devices now outpaces TV. With that in mind, MITX’s recent Mobile Summit highlighted “the change from mobile as a device to mobile as a behavior.”
With more than a million apps in the app store, mobile users have no shortage of choices. Likewise, with time spent on mobile devices continuing to increase, brands have no shortage of people to target.
Volume is evident, but value is little trickier. Which begs the question: what does success for user acquisition look like for any given app? While there isn’t a right or wrong answer to the question, more often than not, brands are looking for those users who will be engaged in some way or another. We caught up with Fiksu clients Karmaloop, Dunkin Donuts, and Rue La La following the MITX Mobile Summit to get their take on this question.
To hear more from Dunkin Donuts, Rue La La and Karmaloop on their mobile strategies, watch the full panel discussion here.